D'Hub
The Multiplatform Mindset: Rethinking Formats
13 Jun, 2025, 12.00 PM @ Atelier Gardens
Event language: English
Documentary storytelling is evolving fast — with formats like TikTok-native narratives and immersive, participatory worlds becoming increasingly common. We’ll look at how creators can innovate across platforms, spark new forms of engagement, and rethink not just how we tell stories, but how audiences live them. After a talk with examples, we’ll dive into practical solutions and creative strategies during breakout sessions.
Program Info
Reclaim
Lisa-Marie Gotsche from Hashtag will present her project 'The Fight for Democracy on TikTok' – A best case study
Guest
Lisa-Marie Gotsche
Lisa-Marie Gotsche is a director, editor and media educator from Vienna. Since 2023, she has been working with Austrian digital publisher Hashtag.Media, which promotes young journalism on social media in Austria. As a media creator, she produces for a young audience, as a media educator she supports young people creating their own productions. Her YouTube-Documentary “Reclaim - The Fight for Democracy on TikTok” was awarded the Franz Grabner Documentary Film Prize at the Diagonale in 2025.
Not Just Celsius
Laurence Ivil and Ida Hausdorf will present the Climate Justice Campaign Not Just Celsius Campaign – A best case study
Guests
Ida Hausdorf
Ida Hausdorf is a freelance social media manager, editor, and impact strategist. Her multifaceted studies in psychology and communication (BA) and television and cross-media culture (MA) make her an all-rounder in digital communication strategies and social media storytelling. In her work on projects like the award-winning Instagram profile IchbinSophieScholl and the climate justice campaign ‘Not Just Celsius’, she focuses on the intersection of digital narration.
Laurence Ivil
Laurence Ivil is a creative director, cross-platform journalist, and media strategist specializing in participatory storytelling and ethical co-design. His award-winning projects include Dementia Diaries (UK) and Motherhood in Crisis (a mobile graphic novel on maternal health in Sierra Leone). His work on health crises, climate change, and technology has appeared in leading outlets like the Guardian, Al Jazeera, and BBC World Service. Laurence is a recipient of the FASPE journalism fellowship.
The Storiculture Company
Sruti Lodha will share her experiences from The Storiculture Company– A company that empowers voices from South Asia from the worlds of entertainment, journalism, knowledge and culture.
Guest
Sruti Lodha
Sruti, an alumna of Prague Film School, is passionate about history, cinema, and women's rights. She views media as a powerful tool for social change and is leading the 'AutoQueens' impact campaign. In addition to AutoQueens, Sruti runs a writers' lab that nurtures young writing talent in India, with a focus on stories around gender and identity. She currently leads development at Storiculture, an impact-driven media company, and is based in Goa, India.
Conversation
After the presentations we will have an in-depth conversation on the topic with our guests from the Interactive Media Foundation and Hashtag.
Moderation
Vivian Schröder
Vivian Schröder started her career in the film industry producing commercials in the entertainment sector.Since 2012 she has been working closely with Boekamp & Kriegsheim.There she focused on the production of documentaries and series.Through B&K's production The Bornio Case, she got to know the principle of Impact Producing and has been working as Germany's first Impact Producer since 2020. She co-founded The Good Media Network and Dokumentale.
Expert Breakout Hashtag
Lisa-Marie Gotsche will work with participants to explore how journalistic work functions on social media. In small groups and using their mobile phones, they will collaboratively develop a journalistic format tailored for TikTok.
Expert Breakout Interactive Media Found.
Inga von Staden will guide participants in exploring how to translate a concrete topic into different formats: a classic documentary film, an immersive experience, and a campaign.
Guest
Inga von Staden
Has a history of journalism, writing and creative producing in TV, film, games, and XR. She mentors authors, directors, producers, and creative teams in developing responsive storytelling and transformative experiences. As a consultant she works with public and private institutions on funding, policy making and education for the media industries, has written reports and assessments on emerging technologies, curates intersectoral events and advised start-ups, studios, publishers and broadcasters.
