D'Hub
The Multiplatform Mindset: Rethinking Formats
13. 06. 2025, 12:00 @ Atelier Gardens
Eventsprache: Englisch
Dokumentarisches Storytelling entwickelt sich rasant – Formate wie TikTok-native Erzählweisen oder immersive, partizipative Welten werden immer alltäglicher. Wir werfen einen Blick darauf, wie Kreative plattformübergreifend innovativ erzählen, neue Formen der Beteiligung schaffen und nicht nur über das Wie, sondern auch über das Erleben von Geschichten neu nachdenken. Nach einem Vortrag mit Beispielen geht es in den Breakout-Sessions um praktische Ansätze und kreative Strategien.
Program Info
Reclaim
Lisa-Marie Gotsche von Hashtag stellt ihr Projekt „The Fight for Democracy on TikTok“ vor – eine Best-Practice-Studie.
Gast
Lisa-Marie Gotsche
Lisa-Marie Gotsche is a director, editor and media educator from Vienna. Since 2023, she has been working with Austrian digital publisher Hashtag.Media, which promotes young journalism on social media in Austria. As a media creator, she produces for a young audience, as a media educator she supports young people creating their own productions. Her YouTube-Documentary “Reclaim - The Fight for Democracy on TikTok” was awarded the Franz Grabner Documentary Film Prize at the Diagonale in 2025.
Not Just Celsius
Laurence Ivil und Ida Hausdorf präsentieren die Klimagerechtigkeitskampagne „Not Just Celsius“ – eine Best-Practice-Studie.
Gäste
Ida Hausdorf
Ida Hausdorf is a freelance social media manager, editor, and impact strategist. Her multifaceted studies in psychology and communication (BA) and television and cross-media culture (MA) make her an all-rounder in digital communication strategies and social media storytelling. In her work on projects like the award-winning Instagram profile IchbinSophieScholl and the climate justice campaign ‘Not Just Celsius’, she focuses on the intersection of digital narration.
Laurence Ivil
Laurence Ivil is a creative director, cross-platform journalist, and media strategist specializing in participatory storytelling and ethical co-design. His award-winning projects include Dementia Diaries (UK) and Motherhood in Crisis (a mobile graphic novel on maternal health in Sierra Leone). His work on health crises, climate change, and technology has appeared in leading outlets like the Guardian, Al Jazeera, and BBC World Service. Laurence is a recipient of the FASPE journalism fellowship.
The Storiculture Company
Sruti Lodha teilt ihre Erfahrungen mit The Storiculture Company – einem Unternehmen, das Stimmen aus Südasien in den Bereichen Entertainment, Journalismus, Wissen und Kultur stärkt.
Gast
Sruti Lodha
Sruti, an alumna of Prague Film School, is passionate about history, cinema, and women's rights. She views media as a powerful tool for social change and is leading the 'AutoQueens' impact campaign. In addition to AutoQueens, Sruti runs a writers' lab that nurtures young writing talent in India, with a focus on stories around gender and identity. She currently leads development at Storiculture, an impact-driven media company, and is based in Goa, India.
Conversation
Ein vertiefendes Gespräch zum Thema mit Gäst*innen der Interactive Media Foundation und von Hashtag.
Moderation
Vivian Schröder
Vivian Schröder started her career in the film industry producing commercials in the entertainment sector.Since 2012 she has been working closely with Boekamp & Kriegsheim.There she focused on the production of documentaries and series.Through B&K's production The Bornio Case, she got to know the principle of Impact Producing and has been working as Germany's first Impact Producer since 2020. She co-founded The Good Media Network and Dokumentale.
Expert Breakout Interactive Media Found.
Inga von Staden wird die Teilnehmer*innen dabei begleiten, ein konkretes Thema in verschiedene Formate zu übersetzen: einen klassischen Dokumentarfilm, ein immersives Erlebnis und eine Kampagne.
Gast
Inga von Staden
Has a history of journalism, writing and creative producing in TV, film, games, and XR. She mentors authors, directors, producers, and creative teams in developing responsive storytelling and transformative experiences. As a consultant she works with public and private institutions on funding, policy making and education for the media industries, has written reports and assessments on emerging technologies, curates intersectoral events and advised start-ups, studios, publishers and broadcasters.
Expert Breakout Session Hashtag
Gemeinsam mit Lisa-Marie Gotsche erkunden die Teilnehmer*innen, wie journalistische Arbeit auf Social Media funktioniert. In Kleingruppen und mit ihren Smartphones entwickeln sie ein journalistisches Format, das speziell auf TikTok zugeschnitten ist.
Gast
Inga von Staden
Has a history of journalism, writing and creative producing in TV, film, games, and XR. She mentors authors, directors, producers, and creative teams in developing responsive storytelling and transformative experiences. As a consultant she works with public and private institutions on funding, policy making and education for the media industries, has written reports and assessments on emerging technologies, curates intersectoral events and advised start-ups, studios, publishers and broadcasters.
